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Big Dreams.

Built Here.

ACTIVATING visionary brands with STRATEGY, marketing + media 

wonder why

From Bold Visions to Better Versions

This is where dreams become drafts. And aspirations turn to action. Wonder helps visionary leaders activate their B2B tech brands through the channel — from the inside and out. Born on the Entrepreneurial Operating System (EOS), backed by agency experience, and built on proven process, we utilize a combination of focus, expertise, discipline, and speed to turn your brand vision into reality.

wonder what

Building Brands

Inside Out

Brand Strategy

Marketing That Matters

marketing strategy

Media That Performs

MEDIA Strategy

wonder how

The Next 90™ Marketing Operating System

Strategy sets the stage for big ideas that activate momentum. We build plans in 90-day cycles, using early wins to refine and optimize as we go. This approach ensures continuous progress, aligning with your long-term objectives and driving success toward your one-year marketing goals.

Momentum, Guaranteed.

Long-term Relationships. No Long-term Contracts.

wonder who

Experience. Not Experiments.

Your brand needs a shot in the arm. Not a shot in the dark. Experience can be the difference between woeful and wonderful. Seasoned pros know the game. And our roster is full of them.

Jami Mullikin

President, Strategy

Warren Griffith

VP, Operations

Mark Henderson

VP, Media

Rocky French

CREATIVE DIRECTOR

Industry relevance

Tech VENDORS

MSPs

system integrators

VARS

saas

telecom

professional services

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How about now? Let’s Talk.

Ready to work with Wonder? Or maybe you have questions for us. We’re here to listen. Simply reach out and we can start evolving and activating your brand, together.

SCHEDULE A CALL

THE PODCAST

Inside The 90™

Conversations from the 90 Day World™ of EOS® (Entrepreneurial Operating System) - Inside The 90™ is a podcast where we explore the real-world gains of running a business in 90-day cycles. Each episode features conversations with people from various roles and industries, all united by their belief in the EOS framework.

CHECK IT OUT

wonder what others are saying

"Wonder has a superpower that businesses desperately need—clarity. When you combine a clear brand with the excellent implementation of EOS—you get clarity times three. Your vision is clear, your marketing is clear and you end up attracting all of the right people, from clients to employees. Wonder brings clarity, and clarity brings exponential results."

Adam Landrum, Founder and CEO of Up&Up

Recent Writings, Rants and Rumblings

By Mark Henderson March 10, 2025
In B2B sales, the traditional approach has been clear-cut: marketing drives awareness and generates leads, while sales takes those leads and closes deals. But the reality is more complex. Buyers don’t move through a predictable funnel, and purchase decisions aren’t made in isolation. This is where Account-Based Marketing (ABM) changes the game. Rather than focusing on individual leads, ABM aligns sales and marketing around target accounts—companies that fit the ideal customer profile (ICP). It’s a dynamic, data-driven approach that helps teams work together to engage prospects throughout their entire buying journey. Account-Based Marketing (ABM): Not a New Idea, But a Better Execution The concept of ABM has been around for years—previously known as “Key Account Marketing.” What’s different today is the power of digital data and technology. With a combination of first-party and third-party data, advanced targeting, and personalized messaging, ABM enables teams to: Identify the right accounts with precision Engage the full buying team within each organization Deliver the right message at the right time based on where each prospect is in their decision-making process By focusing marketing efforts on accounts that sales has already prioritized, ABM ensures that resources are spent on the highest-value opportunities. Why ABM Works Better for B2B Sales 1. B2B Buying Decisions Are Made by Committees Very few B2B deals are decided by a single person. Instead, purchase decisions often involve 8 to 13 stakeholders across different roles: Initiators - those who start the buying process Researchers - team members gathering vendor options Influencers - stakeholders pushing for features they favor Decision-makers - leaders signing off on the purchase Traditional marketing often targets just one individual, but ABM engages the full buying committee, ensuring the right people receive relevant content and messaging throughout their journey. 2. ABM Uses Data and Technology to Deliver Meaningful Engagement One of ABM’s biggest advantages is its ability to meet buyers where they are—not just with broad awareness campaigns, but with targeted content tailored to their stage in the buying process. Using marketing automation, CRM data, and intent-based signals, ABM delivers messaging that speaks to the unique priorities of each stakeholder—whether they’re just starting research or narrowing down vendors. The result? Higher engagement, shorter sales cycles, and stronger conversion rates. Account-Based Marketing: A Smarter Way to Drive B2B Growth ABM isn’t about generating more leads—it’s about generating the right opportunities. By aligning sales and marketing around a focused list of high-value accounts, engaging full buying teams, and leveraging data-driven insights, ABM helps B2B companies win more deals with the right customers. If you’re ready to refine your sales and marketing strategy with ABM, let’s start the conversation. Let’s talk.
Painter in in front of painted mural. The wall reads
By Jami Mullikin February 13, 2025
Are we a brand agency or a marketing agency? At Wonder, we’re a strategy, marketing, and media firm that helps visionary B2B brands grow. We break down the key differences between brand strategy and marketing execution, explain our Next 90™ Marketing Operating System, and share what to look for when hiring a brand agency. Plus, take our free Brand Health Assessment to see if your brand needs a strategic refresh.
By Jami Mullikin February 10, 2025
Strong brands start from the inside out, ensuring clarity, trust, and long-term value. Our Brand Health Assessment helps measure internal alignment across leadership, messaging, perception, and consistency. Take the free assessment to uncover strengths, identify gaps, and track your brand’s health over time.
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wonder where

Working with Wonder from Greenville, SC

701 Poinsett Highway, Greenville, SC 29609


864-209-1191

hello@workwithwonder.com

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